SF Zoo Campaign

Bus Shelter Ads

The San Francisco Zoo wanted more summer visitors, specifically more San Francisco residents who might turn into members (instead of just tourists), so they tasked us with creating a free campaign using bus shelters.

To remind people that the San Francisco Zoo is a local landmark and fun place to visit, I concepted and wrote the copy for bus shelter ads designed to look like the social posts of popular zoo inhabitants enjoying other great San Francisco attractions.

Facebook

I also created a social campaign using a variety of zoo animals with unique voices on Facebook, Instagram, and Twitter that garnered thousands of likes and comments in just days.