SF Zoo Campaign

Bus Shelter Ads

The San Francisco Zoo wanted more summer visitors, specifically San Francisco residents who might turn into members (versus tourists), so they tasked us with creating a free campaign using bus shelters.

To remind people that the San Francisco Zoo is a local landmark and fun place to visit, I concepted and wrote the copy for bus shelter ads designed to look like the social posts of popular zoo inhabitants enjoying other great San Francisco attractions.


I also created a social campaign using a variety of zoo animals with unique voices on Facebook, Instagram, and Twitter that garnered thousands of likes and comments in just days.