Tree Trimming Campaign


As part of the core creative team at Sam’s Club during the holiday 2015 campaign, I helped create a content calendar, along with the look and feel of the campaign. Using SEO keywords, I wrote longer content pieces like this microsite for “forever” trees, headline-driven homepage experiences, email campaigns, content for social media, over 50 product descriptions, and more.


To support the landing page, I wrote social media (like this Twitter post), emails, and banners.