Vinsol Website

I worked extensively with our UX and design teams, and Vinsol, to completely rebrand their website. This included adding content that would help humanize the company, reducing the amount of copy, and creating an easier way for clients to take the next step. On the homepage and throughout I used an interesting, informative tone and created clear calls to action.

Vinsol primarily wanted clients to get in touch, so I streamlined the process by creating a prominent “Schedule A Talk” button. This opened a window, providing a choice between getting advice or a quote, and let people submit details and attach files. All of this fostered greater confidence in Vinsol’s communication, and helped deliver the right information faster.

By subbing “success stories” for “case studies” I injected more positivity. Potential partners could also easily evaluate Vinsol through prominent “Challenge” and “Result” sections, and see further evidence of Vinsol’s capabilities via the “Technologies,” “Tags,” and “Related” categories.