Walmart Holiday Campaign


By strategizing and extensively concepting I helped create a content calendar, along with the look and feel for the 2014 holiday campaign.

Using SEO keywords, I wrote the Holiday Hub microsite experience which included gift guides, listicles, and videos. I wrote quite a few video scripts to promote the Holiday Hub, featuring Melissa Joan Hart and Anthony Anderson, along with the accompanying homepage, email, social, and promotional copy.

Recipes for Thanksgiving and Christmas

Using key ingredients, I researched and wrote recipes for the holidays. To help promote them, I wrote landing pages, video scripts, social posts, and banners.