Walmart Holiday Campaign

Holiday Hub

I helped create a content calendar along with the look and feel for the 2014 holiday campaign.

Microsite

Using SEO keywords, I wrote a microsite that included gift guides, listicles, and videos. I wrote over 20 video scripts, featuring Melissa Joan Hart and Anthony Anderson, along with the accompanying homepage, email, and social copy.

Recipes for Thanksgiving and Christmas

Using key ingredients, I wrote recipes for the holidays. To promote them, I wrote microsites, video scripts, social posts, and banners.